Browse Author Scarlett

AI in Web Development: Reality or Hype

To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been going on for quite some time now, some arguing that AI will soon replace humans on all tech-related jobs. Truth be told, automating the web development process will […]

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The Positive Evolution of Your Business Depends on the Tech Revolution

Technology has always been positive for impacting businesses. Technology is the grease on the wheels that will bring growth to your business. With growth as your mindset, here are a few facts you can’t ignore namely, that the positive evolution of your business depends on the tech revolution. After the Industrial Revolution, the business world […]

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6 Ways to Implement AR/VR into Your Business Today

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

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AI Should be Reducing Bias, Not Introducing it in Recruiting

It’s easy to celebrate the accelerating ability of AI and machine learning to solve problems. It can be more difficult, however, to admit that this technology might be causing them in the first place. Tech companies that have implemented algorithms meant to be an objective, bias-free solution to recruiting more female talent have learned this […]

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Use AI to Deliver a Seamless Consumer Experience

Old-school marketing techniques that include guesswork held up by flimsy market research don’t always reflect what consumers want. But now retailers can eliminate the guesswork and incorporate real consumer feedback to gain a competitive edge. Plus, Millennials are excited to work with robots, complain to robots, and date robots, so it comes as no surprise that they want robots to help […]

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Computing Power Suppliers are Shifting Gears for AI

Artificial Intelligence (AI) is changing everything from the information we see on our Facebook feeds, to improving diagnosis and treatment of medical conditions. The computing power suppliers are shifting gears for AI. According to McKinsey, it has the potential to create an additional $13 trillion in global economic output by 2030. Governments and start-ups alike […]

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The Most Advanced AI in the World Is Worthless Without This One Key Element

AI is here to stay, and there’s a simple reason why: proven ROI. Businesses in multiple industries are incorporating AI because the upside is tangible. According to an Accenture report, implementing AI solutions boosted profitability by an average of 38 percent across 16 industries. For the U.S. economy as a whole, this boost could lead to an additional […]

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Marketers, You’re Wasting Your Data

Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]

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How AI Will Help Sales Representatives

Some say marketing is all about buzz. Well, maybe. But, selling is about results. Can artificial intelligence still make a difference in sales? These two sides of business are more closely linked than you might think. Marketing and artificial intelligence. The fusion of marketing and AI is the next step in the evolution of sales. […]

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